Writing

Whether it’s a viral video, a print ad, a web site, a direct mail piece, a press release, a printed brochure, a radio commercial, an annual report, or a message in a bottle on the beach, every advertising message has one element in common. Words. And if your words aren’t saying the right things to the right people, your advertising could do your organization more harm than good.

So protect your advertising investment by hiring Redemann Creative to craft your message. We have decades of experience getting results for advertisers like you with powerful, actionable, award-winning ad copy. What’s more, we understand the unique copy demands of each advertising medium. So we can make sure that your message is correct, clear, concise and compelling no matter how you advertise.

Contact us for bright ideas on how you can start saving money and seeing results right away.

Wong’s Wok – “Bucket of Guilt”
radio ad

Writing for the radio presents a unique challenge, being the only medium without visuals. A writer has only words, sounds and music to create a compelling scenario, and must leave the rest to the listener’s imagination. So when Wong’s Wok wanted to use radio to position itself as the healthy fast food alternative, Dave Redemann employed this “theater of the mind” technique.

In this commercial, a prototypical mom tries to order dinner for her family at the drive-thru window of a burger joint, but her words belie her worst nutritional fears. Dave was amused when, several years after he concepted and wrote the commercial, a national fast food chain employed virtually the same creative concept for an entire broadcast campaign.

Humphrey IMAX Dome Theater – “Jellyfish”
TV ad

Some advertisements practically write themselves. When confronted with the task of promoting a film about jellyfish featuring music by singer Sting, the irony was obvious to Dave Redemann. So that irony became the creative basis for the commercial featured here.

Well-crafted brevity is often the hallmark of the best writing for television, relying on music and pictures as well as words to deliver the message. This commercial is no exception, clocking in at just three lines of voice over in 30 seconds.

MY DAD RAISED LOTS OF THINGS. A FOOL WASN´T ONE OF THEM.We know you can cut through hype faster than a hot knife through butter. That´s why, for more than a century and a half, we at Case IH have worked side-by-side with real producers to develop an…

Case IH – “Fool”
print ad

Agricultural equipment manufacturer Case IH positions itself as the champion of the family farmer. So when the company embarked upon its first-ever branding campaign, it seemed only natural to Dave Redemann that the message should be delivered in the family farmer’s voice.

Thus, he wrote a series of print ads featuring homespun wisdom and plainspoken language to underscore the idea that Case IH identifies with the farmer (a.k.a. the “producer” in agricultural lingo). The ad pictured here was recognized for its creativity within the pages of the respected Communication Arts magazine.