Longform Messaging

Longer format media like web sites and printed collateral materials can provide more detail than other advertising vehicles will allow. And while they may not be advertising in the traditional sense, they’re still integral components in your larger marketing effort. Thus they should reflect the look and the voice of your advertising.

Redemann Creative has developed integrated longform messaging for organizations in nearly every industry category. We pride ourselves on our ability to quickly understand technical or complex material, organize it logically, and make it relatable to the average reader.

Contact us for bright ideas on how you can start saving money and seeing results right away.

Community Care – "Care Connection"
newsletter

Community Care is a private, non-profit managed care organization dedicated to serving seniors and adults with disabilities. Dave Redemann has had a long-term longform relationship with Community Care. Over the years, he developed a friendly, compassionate marketing voice for the organization in its printed collateral materials, its annual reports and a multifaceted web site.

He also extended that voice to a series of newsletters, several of which are pictured here. Each one includes a lead story describing a Community Care program. It also includes an assortment of helpful feature articles targeted at care providers, all of which were researched and written by Dave.

World of Wood – “Five Elements”
direct mail campaign

The World of Wood is a high-end cabinetry studio with a master craftsman’s focus on quality and precision. So when Dave Redemann was chosen to write the copy for an upscale direct mail campaign, his objective was to describe the studio's working philosophy while reflecting the elegance of its work through language.

The campaign features five sequential mailings, several of which are pictured here. Each includes a gorgeous booklet that details one of the studio's  “Five Elements of Superior Architectural Woodwork" in words and pictures. The first installment also includes a bookshelf box in which recipients can store all five collectible volumes.